A 14th-century Florentine guild had no separate departments for reputation, quality, and delivery. They were the same thing, enforced together, because a false claim by one merchant damaged the credibility of all.
Then organizations grew. Functions split. Comms began managing perception separately from operations, which began managing reality separately from public affairs, which began managing institutions separately from either.
The Ciompi Revolt of 1378 happened when the gap between what the guild claimed and what workers actually experienced became too wide to hold.
That gap has a name now. We just call it "misalignment" and treat it as a communications problem rather than what it is: a structural one.