These Terms of Service ("Terms") govern access to and use of the Entual platform. Entual B.V. is a private limited company registered in the Netherlands under KVK number 99552833, with its registered office at Bercylaan 617, 1031 KP Amsterdam, the Netherlands ("Entual", "we", "us"). "Customer", "you", and "your" refer to the organisation or person accessing or using the Service. By accessing or using the Service, creating an account, accepting an Order, or otherwise using Entual, you agree to these Terms. If you access or use the Service on behalf of an organisation, you represent that you have authority to bind that organisation.
Entual provides an intelligence operating system for external relations: a software-as-a-service platform for signal monitoring, stakeholder mapping, reputation scoring, AI visibility benchmarking, foresight, and intelligence-grounded content generation. The Service is made available via entual.io and related subdomains, applications, and APIs.
The Service is designed to assist professional users. It does not replace human judgement, professional advice, legal review, financial advice, regulatory advice, or strategic decision-making.
The Service is intended for business and professional use. By using the Service, you confirm that you are acting for business or professional purposes and not as a consumer, unless Entual expressly agrees otherwise in writing. Consumer protection rules that cannot be excluded by mandatory law remain unaffected.
Accounts are activated on a prepaid basis. Entual will only activate a new account, client profile, or added seat once the corresponding fee has been received in cleared funds, except where a separate written agreement provides otherwise. No service, trial-to-paid conversion, or seat addition is guaranteed prior to payment.
To use the Service you must create an account and configure at least one client profile. You are responsible for: (a) maintaining the confidentiality of your credentials; (b) all activity that occurs under your account; (c) ensuring your users comply with these Terms; (d) keeping account and billing information accurate; and (e) promptly notifying Entual of any unauthorised access or suspected security incident.
Customer may permit authorised employees, contractors, advisors, or personnel to use the Service on its behalf, subject to applicable seat limits and the Order. Customer is responsible for all acts and omissions of its authorised users. Credentials must not be shared between individuals.
Fees, plan inclusions, seat allocations, billing cadence, and all other commercial terms are set out in the applicable order form, in-product checkout, invoice, proposal, or other written agreement accepted by Entual (collectively, the "Order"). The Order is the sole and authoritative source of pricing for each engagement.
All fees are exclusive of VAT and other applicable taxes unless stated otherwise in the Order. Fees are payable in euros unless otherwise agreed. Invoiced amounts are due within fourteen (14) days of the invoice date unless the Order states otherwise. Overdue amounts may accrue statutory commercial interest under Dutch law. Entual may suspend the Service for non-payment after reasonable notice.
Entual may update its published pricing from time to time. Changes to pricing do not affect active Orders unless the Customer agrees to updated terms in writing or the Order expires and a new Order is entered into.
Standard plans are intended for direct in-house use by the Customer for its own organisation or agreed mandate.
If you are an agency, consultancy, freelancer, independent advisor, or other service provider using Entual for third-party client work, you must enter into a separate written agreement with Entual. You may not use a standard subscription to provide paid services to third-party clients, operate multiple unrelated client environments, resell Entual output, create white-labelled services, or manage third-party client profiles without Entual's express written consent.
Where a separate Agency, Freelancer, Consultancy, Enterprise, or other written agreement conflicts with these Terms, that agreement prevails for the relevant engagement.
A client profile is the dedicated intelligence environment configured around one organisation, brand, issue environment, client mandate, or strategic priority.
Customer may not combine unrelated organisations, clients, or mandates into a single client profile to avoid applicable fees. Entual may require separate profiles where separate source environments, stakeholder maps, or reporting structures are reasonably needed.
Subscriptions run for the term set out in the Order and renew as specified therein. Where no renewal term is specified, annual subscriptions renew automatically for successive twelve-month periods and monthly subscriptions continue month-to-month, in each case unless either party gives written notice of non-renewal at least thirty (30) days before the end of the then-current term.
A minimum commitment period may apply as set out in the Order. Cancellation during a minimum commitment period does not extinguish the payment obligation for that period. Cancellation after a minimum commitment period takes effect at the end of the then-current billing cycle. Cancellation does not create a refund for the current committed term or billing period.
Entual may offer eligible trial users a discounted trial-to-paid conversion. The applicable rate, duration, and conditions are set out in the Order or conversion offer. Trial-to-paid conversions are governed by the Refund Policy and any applicable Order.
You must not, and must not permit others to: (a) use the Service or any non-public information about the Service to design, develop, train, benchmark, or assist a substantially similar or competing product or service; (b) reverse engineer, decompile, disassemble, or attempt to extract source code, models, prompts, system architecture, or underlying logic, except to the extent permitted by mandatory law; (c) resell, sublicense, rent, lease, time-share, white-label, or otherwise make the Service available to third parties without Entual's written consent; (d) use the Service for unauthorised agency, consultancy, freelancer, or third-party client work; (e) upload malware, malicious code, unlawful content, or content that infringes third-party rights; (f) use the Service to stalk, harass, intimidate, unlawfully monitor, or unlawfully surveil individuals; (g) probe, scan, test, bypass, or circumvent security controls; (h) overload, disrupt, or scrape the Service; (i) remove or obscure Entual proprietary notices; (j) misrepresent Service output as independent human analysis where this would be misleading; or (k) use the Service in violation of applicable law, including data-protection law, sanctions, export controls, and anti-bribery rules.
Accounts found to be in violation of this Section may be suspended or terminated immediately upon detection, without prior notice and without refund. Entual will notify the registered billing contact within five (5) business days of termination unless prohibited by law or a law-enforcement request. Entual reserves the right to pursue appropriate civil, criminal, regulatory, or contractual remedies.
"Customer Data" means content, configurations, prompts, documents, source inputs, and other information submitted to the Service by or on behalf of Customer. Customer retains all rights in Customer Data.
Customer grants Entual a non-exclusive, worldwide, royalty-free licence to host, process, transmit, display, and use Customer Data as necessary to provide, secure, support, and improve the Service, and to comply with applicable law.
Customer is responsible for the accuracy, quality, legality, and appropriateness of Customer Data and for obtaining all rights, consents, permissions, and legal bases necessary for Entual to process it.
Entual processes personal data in accordance with the Privacy Policy. Where Entual processes personal data on behalf of Customer as a processor, the parties will enter into or be deemed to incorporate Entual's Data Processing Agreement where required by applicable law. A DPA is available on request for all plans.
Customer is responsible for determining whether its use of the Service complies with applicable data-protection law, including the GDPR.
Primary platform infrastructure is designed around EU-first hosting where reasonably practicable. Some sub-processors — including AI model, search, infrastructure, and support providers — may process data outside the European Economic Area. Where personal data is transferred outside the EEA, Entual relies on appropriate safeguards such as adequacy decisions, Standard Contractual Clauses, and supplementary measures where required.
Entual does not permit third-party foundation model providers to train their general-purpose models on Customer Data where no-training or zero-retention configurations are contractually or technically available.
Entual maintains appropriate technical and organisational measures designed to protect the Service and Customer Data, including encryption in transit and at rest, access controls, logging, secret management, backup and recovery, dependency monitoring, and environment segregation.
Entual will notify affected customers without undue delay and in any event within 72 hours after becoming aware of a confirmed personal data breach affecting Customer Data, consistent with GDPR Article 33. Customer is responsible for securing its own systems, credentials, devices, and integrations.
The Service generates intelligence outputs including summaries, stakeholder profiles, reputation scores, risk indicators, forecasts, briefings, drafts, and other AI-assisted content. All Service output is provided for informational and decision-support purposes only.
Service output may be incomplete, inaccurate, outdated, biased, or based on imperfect source material. Given the probabilistic nature of generative AI, output may occasionally contain inaccuracies despite citation mechanisms. Customer is responsible for human review and for all decisions, actions, communications, or publications made on the basis of Service output.
Reputation scores, AI-visibility benchmarks, and foresight signals are probabilistic model-generated assessments. They are not factual determinations about any natural or legal person and must not be used as the sole basis for any decision that has legal or similarly significant effects on an individual.
Entual does not provide legal, financial, investment, medical, regulatory, or professional advice.
Entual is designed to support human-led professional intelligence workflows. The Service is not designed to make autonomous decisions that produce legal or similarly significant effects on individuals within the meaning of GDPR Article 22.
Customer is responsible for assessing whether its own use of the Service creates additional obligations under the EU AI Act, GDPR, sector-specific law, or other applicable rules. Entual may update technical, contractual, and transparency measures as AI regulation evolves.
The Service may rely on public sources, third-party feeds, search providers, AI model providers, infrastructure providers, and customer-connected integrations. Entual does not control all third-party sources and does not guarantee their availability, completeness, accuracy, or continued accessibility. The Service may change if third-party sources, APIs, feeds, or models change, restrict, or discontinue access.
Entual owns all rights, title, and interest in and to the Service, including the platform, software, workflows, prompts, source configurations, schemas, models, documentation, and related intellectual property. No rights are granted except as expressly set out in these Terms.
Customer may use Service output for its internal business purposes and, where permitted by the applicable Order, for client work or external publication after appropriate human review. Customer must not use Service output to build, train, or improve a competing product or service.
Feedback or suggestions provided to Entual may be used by Entual without restriction or obligation.
Entual may identify the Customer by name and logo as a customer of the Service on its website and in investor and marketing materials, unless the Customer opts out by emailing legal@entual.io. Entual will follow Customer brand guidelines where provided.
Each party may disclose confidential information to the other. The receiving party will: (a) protect confidential information using at least reasonable care; (b) use it only to perform or receive the Service; (c) disclose it only to personnel, contractors, advisors, or sub-processors who need to know it and are bound by confidentiality obligations; and (d) not disclose it to third parties except as permitted by these Terms or required by law.
Confidential information does not include information that: is public through no fault of the receiving party; was already known without restriction; was independently developed without use of the disclosing party's confidential information; or was lawfully obtained from a third party without restriction.
Each party warrants that it has authority to enter into these Terms. Entual will provide the Service with reasonable skill and care.
Except as expressly stated, the Service is provided "as is" and "as available". To the maximum extent permitted by law, Entual disclaims all other warranties, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted operation, and absolute accuracy of Service output.
To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, goodwill, anticipated savings, business opportunity, or data.
Each party's aggregate liability arising out of or relating to these Terms will not exceed the fees paid or payable by Customer to Entual for the Service in the twelve (12) months preceding the event giving rise to liability.
Nothing in these Terms limits liability for gross negligence, wilful misconduct, fraud, death or personal injury caused by negligence, or any liability that cannot be limited under mandatory law.
Customer will defend, indemnify, and hold harmless Entual against third-party claims, damages, liabilities, costs, and expenses arising out of or relating to: (a) Customer Data; (b) Customer's use of the Service in violation of these Terms or applicable law; (c) unauthorised agency, consultancy, freelancer, resale, or third-party client use; (d) Customer's breach of the Acceptable Use provisions; or (e) Customer's external publication or reliance on Service output without appropriate review.
Entual will promptly notify Customer of any such claim and reasonably cooperate in the defence.
Entual may suspend access to the Service where it reasonably believes that Customer has materially breached these Terms, fees are overdue, there is a security risk, continued access may violate law, or Customer is misusing the Service for unauthorised third-party client work. Where practicable, Entual will provide notice before suspension; for urgent security or legal issues, Entual may suspend immediately.
Either party may terminate these Terms for material breach not cured within thirty (30) days of written notice. Upon termination, Customer's right to access the Service ends and accrued payment obligations survive. Following termination, Entual will retain Customer Data for thirty (30) days to permit data export, after which it will be permanently deleted in accordance with the data retention schedule.
The provisions that by their nature should survive termination will survive, including payment obligations, confidentiality, intellectual property, data protection, disclaimers, limitation of liability, indemnification, and Acceptable Use consequences.
Neither party will be liable for any failure or delay in performance (other than payment obligations) caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, labour disputes, internet or telecommunications outages, and the failure or unavailability of third-party infrastructure or AI model providers, provided the affected party uses reasonable efforts to mitigate the impact.
Entual may update the Service and these Terms from time to time. Material changes to these Terms will be notified by email or in-product notice at least thirty (30) days before they take effect, unless changes are required sooner for legal, security, or operational reasons. Continued use of the Service after changes take effect constitutes acceptance.
These Terms are governed by the laws of the Netherlands, excluding conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods. The competent courts of Amsterdam, the Netherlands, have exclusive jurisdiction over disputes arising from or relating to these Terms, subject to any mandatory rules that cannot be contractually excluded.
These Terms, together with the Privacy Policy, Refund Policy, applicable DPA, and applicable Order, constitute the entire agreement between the parties regarding the Service. In the event of conflict, the following order of precedence applies unless expressly stated otherwise: (1) signed written agreement or Order; (2) Data Processing Agreement for data-processing matters; (3) these Terms; (4) Refund Policy; (5) Privacy Policy.
If any provision is held invalid or unenforceable, the remaining provisions remain in effect. Neither party may assign these Terms without the other party's written consent, except to an affiliate or in connection with a merger, acquisition, or sale of substantially all assets. Notices under these Terms must be in writing and sent to the contact email on the Customer account or to legal@entual.io for Entual.
Entual B.V. · Bercylaan 617, 1031 KP Amsterdam, the Netherlands · KVK 99552833
General: info@entual.io · Legal / privacy: legal@entual.io · entual.io
Entual B.V. · Amsterdam, the Netherlands · KVK 99552833
For privacy or DPA enquiries, contact info@entual.io.