About Entual
Entual is the operating system for external relations. Fully AI-native, it helps communications, public affairs, and corporate affairs teams detect reputation, policy, and stakeholder risk earlier and act before it escalates. We started Entual because the people doing this work, in some of the most consequential rooms on the planet, have been running on infrastructure that doesn't match the stakes.
Technology should make people better at their work, not replace the parts of their work that matter most. The communications and external affairs profession is not struggling because it produces too little. It is struggling because too much of what it produces is not good enough.
The goal has always been quality.
External affairs is, at its core, a relational profession built on trust, credibility, and the ability to navigate complex stakeholder environments with precision and integrity. Digitalisation changes the tools available to that work. It does not change what the work is for.
Entual is designed to raise the ceiling of what the profession can achieve, not to automate the floor. Every capability is held to one question: does this make the professional better at the judgment-heavy, relationship-driven, high-stakes work that demands human presence? If the answer is no, it does not ship. Technology in service of the human professional, not in place of them. Not a tool. A capability.
The quality gap in external relations is real and widespread. Not because the people aren't talented, they are. But the tools, the agencies, the infrastructure the profession runs on have not kept pace with what is now possible.
Doing too much manual work, paying too much for too little, and the output still isn't good enough.
In a function where reputation, regulatory exposure, and stakeholder trust are on the line, operating below your capability ceiling is a serious risk. The opportunity to rebuild this from the ground up is enormous, and the tools to do it now exist.
So we stepped out and started building. Entual is the operating system for this profession, the intelligence infrastructure that should have existed years ago. Built around how comms and policy leaders actually do their work, and built to make that work better, not just faster.
Founder
Founder, based in Amsterdam. Career spent in high-stakes communications and corporate affairs at TikTok, BlackRock, and NATO. Built Entual from direct experience with the intelligence, narrative, and stakeholder challenges this profession runs into every day.
Chief Commercial Officer
Based in Amsterdam. Career spent in strategic communications, brand, and growth across consumer technology, lifestyle, and B2B. Runs commercial, narrative, visibility, and customer relationships across Entual.
Growing. As we're growing as a company we're adding roles across operations, intelligence, development, and client relations. If you believe the same thing we do, that this profession deserves better infrastructure, reach out.
A few words from communications and external affairs leaders running Entual today. Names withheld; introductions on request.
It allows us to see from local to supranational without switching, in real time.
The speed and accuracy with which it works is amazing. Top-tier agency work at a fraction of the cost.
Existing tools don't provide the big picture. This does.
Delivers what we need, when we need it. With extreme accuracy and an unparalleled degree of customisation.
The future we're going to build with.
Want to talk to a customer? Email us and we will arrange an introduction.
Whether you are exploring the platform, joining the team, or anything in between, reach out.
Reach out